Last Updated: 27.08.2024

We place great importance on ensuring transparency in handling personal data. This privacy policy provides information about the personal data we collect, its purposes, and with whom we may share it. To maintain high transparency, this privacy policy is regularly reviewed and updated.

1. Services We Use

• MailChimp
• MailChimp for WordPress
• Google Analytics
• Font Awesome
• Google Fonts API
• jQuery CDN
• Google Maps
• YouTube
• Google Site Kit
• WordPress

2. Contact Information

For questions or concerns about data protection, you can reach us anytime via email at info@happybees.ch. The entity responsible for data processing on this website is:

happy bees GmbH
Lorrainestrasse 13
3013 Bern
Schweiz

Data Protection Officer:
Ben Arn
info@happybees.ch

3. General Principles

3.1 What data we collect and from whom we receive it

We primarily process personal data that you provide to us or that we collect during the operation of our website. In some cases, we may receive personal data from third parties. This data may include:

• Personal details (e.g., name, address, date of birth);
• Contact information (e.g., mobile number, email address);
• Financial data (e.g., account details);
• Online identifiers (e.g., cookies, IP addresses);
• Location and traffic data;
• Audio and visual recordings;
• Sensitive data (e.g., biometric data, health information).

3.2 Conditions under which we process your data

Your data is processed confidentially and according to the purposes defined in this privacy policy. We ensure a transparent and proportionate processing approach.

Exceptions to this include situations where a legitimate justification exists, such as:

• Your consent;
• Contractual necessity or pre-contractual measures;
• Legitimate interests outweighing your concerns.

3.3 How to withdraw consent?

If you have granted consent for specific data processing purposes, you can withdraw it at any time by emailing the address in the legal notice.

Withdrawal does not affect prior data processing.

3.4 Sharing data with third parties

a. General Principles

We may rely on third-party services or affiliated companies to process your data (data processors). Categories of recipients include:

• Accounting and auditing firms;
• Legal and tax advisors;
• IT service providers (hosting, support, cloud services, etc.);
• Payment service providers;
• Tracking and advertising service providers.

We ensure these third parties comply with data protection requirements and handle your data confidentially. Additionally, we may disclose your data to authorities as required by law.

b. Social Media

Links to our social media channels are visible on our website. Clicking them redirects you to the respective platforms, where those providers may collect data for their purposes.

c. International Data Transfers

In certain cases, data may be transferred abroad. These recipients adhere to the same data protection standards as we do. Transfers outside Switzerland are subject to a risk assessment and contractual safeguards, such as EU Commission Standard Contractual Clauses.

3.5 Data Retention Period

Personal data is retained only as long as necessary for its intended purpose. Website visit data is stored for 12 months, while contractual data may be kept for up to 10 years for compliance reasons.

3.6 Data Protection Measures

We take appropriate measures to safeguard your data against loss, misuse, or unauthorized access. This includes SSL encryption for website interactions.

3.7 Your Rights

a. Right to Access

You may request information about the data we have stored about you at any time. Please send your request for information along with proof of identity to info@happybees.ch.

Additionally, you have the right to receive your data in a commonly used file format if we process your data automatically and if:

• You have given your consent for the processing of this data; or
• You have provided data in connection with the conclusion or performance of a contract.

We may restrict or deny access to data if it conflicts with our legal obligations, legitimate own or public interests, or the interests of third parties.

The processing of your request is subject to the legal processing period of 30 days. However, this period may be extended due to high request volumes, legal or technical reasons, or if we require further information from you. You will be informed of any extension of the deadline in due time, at least in text form.

b. Deletion and Correction

You may request the correction or deletion of your data, subject to legal obligations or conflicting rights.

c. Legal Recourse

You can seek legal enforcement of your rights or lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC): https://www.edoeb.admin.ch

3.8 Changes to this Policy

We may update this policy at any time. Changes will be posted at https://www.happybees.ch.

4. Specific Data Processing Activities

4.1 Website Usage and Log Files

What information do we collect and how do we use it?

By visiting https://www.happybees.ch, certain data is automatically stored on our servers or on servers of services and products we obtain and/or have installed for purposes of system administration, statistical analysis, security, or tracking. This data includes:

• The name of your internet service provider;
• Your IP address (if applicable);
• The version of your browser software;
• The operating system of the computer used to access the URL;
• The date and time of access;
• The website from which you visited our URL
• The search terms you used to find the URL.

Why are we allowed to process this data?

This data cannot be assigned to a specific person and is not combined with other data sources. The storage of log files is necessary to ensure the functionality of the website and to guarantee the security of our IT systems. This constitutes our legitimate interest.

How can you prevent data collection?

The data is only stored as long as necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after each session ends. The storage of log files is essential for the operation of the website, and therefore you have no option to object to this.

4.2 MailChimp

We use the service MailChimp, provided by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA, for sending newsletters and email notifications.

When you subscribe to our newsletter, the data you provide, including your email address, is transferred to, stored, and processed by MailChimp. This enables us to send you regular updates, offers, and information.

By subscribing to the newsletter, your IP address and the date of subscription are stored. This storage serves solely as proof in case a third party misuses an email address and subscribes without the owner’s knowledge.

MailChimp offers extensive analytics on how newsletters are opened and used. These analyses are group-based and are not used for individual evaluations.

The data stored with MailChimp will be deleted once you unsubscribe from our newsletter. This does not affect data stored by us for other purposes.

MailChimp has its own privacy policies that may differ from ours. More information can be found at: https://mailchimp.com/legal/privacy/. If you have questions about the data collected by MailChimp or wish to exercise your rights concerning this data, please contact The Rocket Science Group, LLC directly.

4.3 MailChimp for WordPress

We use the "MailChimp for WordPress" plugin to integrate newsletter sign-up functions and other email communications via MailChimp, a service provided by The Rocket Science Group, LLC.

When you sign up for our newsletter through the provided form on our website, the data you enter, such as your email address and other details, is transferred to MailChimp and stored there. This allows us to send you regular updates, offers, and other information.

The "MailChimp for WordPress" plugin also supports the integration of specific WordPress functions with MailChimp, such as collecting statistics on sign-up activity or customizing sign-up forms.

4.4 Google Analytics

We use Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files stored on your computer that enable an analysis of your website usage.

The information generated by the cookie about your website use is usually transmitted to and stored by Google on servers in the USA. If IP anonymization is activated on this website, Google will truncate your IP address within the EU or EEA member states before transmission. In exceptional cases, the full IP address may be transmitted to the USA and truncated there.

Google uses this information to evaluate your website usage, compile reports on website activity, and provide other services related to website and internet usage for the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by adjusting your browser settings; however, this may limit the full functionality of the website. Additionally, you can prevent the collection of data generated by the cookie and related to your website usage (including your IP address) by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout.

4.5 Font Awesome

Font Awesome is operated by Fonticons, Inc., located at 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA. Font Awesome is a collection of scalable vector icons that allows website developers to integrate various icons and social logos into their websites.

We use Font Awesome to incorporate visual icons into our website. This may include icons for user interfaces, social media links, or other graphic representations that enhance the design and user experience of our website.

Font Awesome may load web fonts from Fonticons, Inc.'s servers when a user visits our website. In this process, the user's IP address is transmitted to Fonticons, Inc. This is necessary for the user’s web browser to display the Font Awesome icons correctly.

Fonticons, Inc. only stores users' IP addresses temporarily and solely for the purpose of providing the Font Awesome icons. No further storage or analysis takes place.

4.6 Google Fonts API

We use the Google Fonts API on our website, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), to integrate fonts. By including these fonts, your browser will establish a connection to Google's servers when accessing our website to download and correctly display the fonts.

Through this connection, data, particularly your IP address and information about the browser you are using, may be transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.

If you wish to prevent the transmission of data through the Google Fonts API, you can block access to the domain fonts.googleapis.com in your browser settings. Please note that this may affect the correct display of our website.

4.7 jQuery CDN

We use the “jQuery CDN” (Content Delivery Network) on our website, provided by the jQuery Foundation. The jQuery Foundation is a non-profit organization dedicated to the development and support of open-source software, particularly the jQuery library.

jQuery is a widely used JavaScript library that enables us to make website functionalities more efficient and user-friendly. By using the jQuery CDN, we ensure that this library loads quickly and reliably on our website, thereby improving loading times and overall user experience.

The jQuery CDN uses cookies and similar technologies to process user requests and optimize the delivery of the library. During this process, IP addresses and browser information of users may be collected to ensure optimal performance and compatibility.

If you prefer that your data not be collected by the jQuery CDN, you can adjust your browser settings to block the loading of content from external sources. However, note that this may impact the functionality and user experience of our website.

4.8 Google Maps

We use Google Maps on our website, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Maps allows us to embed interactive maps directly into our website and enables you to use map features, such as location search or route planning, conveniently.

By visiting our website, Google receives information that you have accessed the corresponding subpage of our website. Additionally, other data, particularly your IP address, is transmitted to Google and stored on Google's servers, which may be located in the USA or other countries. This occurs regardless of whether you have a Google account or are logged into it.

Google stores your data as usage profiles and uses it for purposes such as advertising, market research, and/or tailoring its services to meet user needs. Such evaluations are carried out even for users who are not logged in to provide personalized advertising.

You have the right to object to the creation of these user profiles, but you must contact Google to exercise this right.

4.9 YouTube

Our website includes videos from YouTube, a platform operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you view these videos or click the play button, data, including your IP address and browser information, is transmitted to Google's servers and stored there. This data is used to provide the video, monitor its performance, and improve the user experience.

If you are logged into your YouTube account, YouTube can associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

4.10 Google Site Kit

We use the "Google Site Kit" plugin for managing and analyzing our website, provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Site Kit enables us to integrate and centrally manage various Google services, such as Google Analytics, Google Search Console, and Google AdSense, directly on our WordPress website.

Using Google Site Kit, various data, including your IP address, browser information, pages visited on our website, and other interactions during your visit, may be transmitted to Google and stored on Google's servers. These servers may be located in the USA or other countries.

Google uses this information to provide us with detailed reports and analyses about website traffic, performance, visitor interactions, and other relevant metrics.

4.11 WordPress

Our website is built on WordPress, a content management system developed by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage, and publish content.

When using our WordPress-based website, various data, including your IP address, access date and time, and browser information, may be collected and stored. This data is mainly used for administrative purposes and to ensure the smooth operation of the website.

Some WordPress features, such as comments or contact forms, may collect additional personal data if you choose to use them.

BrainBox Generators

BrainBox Generators is a service provided by BrainBox Solutions GmbH to identify all data protection-relevant services on a website and assist with creating the privacy policy. No personal data is collected or processed in the process.


For any further questions or to exercise your rights, please contact us via info@happybees.ch.